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How to market your fund into the UK

The Alternative Investment Fund Managers Directive (“AIFMD”) came into force on 22 July 2013, with the result that all alternative investment fund managers (“AIFMs”) must (subject to quite limited exemptions) be appropriately authorised to manage alternative investment funds (“AIFs”) which are established or marketed in the EU.

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Regulatory hosting platforms

A regulatory hosting platform provides an opportunity for investment advisers and managers (the client firm) to carry out regulated activities with appropriate FCA permissions without, or prior to, the client firm obtaining direct authorisation in its own right.

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Appointed Representatives

An appointed representative (“AR”) is a person or firm which is able to arrange deals in investments and advise on investments by being authorised under the umbrella of a firm which is directly authorised by the FCA (the “principal”) which is already authorised to arrange deals in investments and advise on investments.

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Managed accounts

In the aftermath of the financial crisis in 2008, managed accounts have grown in popularity as a result of demand for greater transparency and liquidity from investors and a move towards increased checks and controls.

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